The Castle method of building a business is a step-by-step process for beginners.
The first step of the Castle method is ideation, which involves coming up with at least 10 business ideas and refining them.
The Hedgehog concept is a Venn diagram intersection between market demand, personal expertise, and personal interest.
Focusing on solving a problem for customers is more important than being selfish.
The Castle method includes a template and additional resources for building a business.
The video includes a case study of Cedric, an 18-year-old who wants to start his own business.
The goal of the first two steps of the Castle method is to create a working minimum viable product in under two hours.
Starting a business may seem impossible, but it can be a step-by-step process that is manageable. The Castle Method is a step-by-step process for building a business. The first two steps of the Castle Method are ideation and validation. Ideation involves coming up with at least 10 business ideas and then figuring out which one would be the best. Validation involves testing the idea to see if there is a genuine market for it. The Hedgehog Concept, which is a Venn diagram intersection between the things that the market wants, what you could potentially be the best in the world at, and what you personally enjoy, is used to identify the best idea. The most important thing is to focus on the problem that the business solves for the customers and being of service rather than being selfish.
Bullet Summary:
- Starting a business is a step-by-step process that is manageable
- The Castle Method is a step-by-step process for building a business
- The first two steps of the Castle Method are ideation and validation
- Ideation involves coming up with at least 10 business ideas and then figuring out which one would be the best
- Validation involves testing the idea to see if there is a genuine market for it
- The Hedgehog Concept is used to identify the best idea
- The most important thing is to focus on the problem that the business solves for the customers and being of service rather than being selfish